september

Passage 2  Man has always wanted to fly. Some of the greatest men in history had thought about the problem. One of them, for example, was the great Italian artist, Leonardo Da Vinci. In the sixteenth century he made designs for machines that would fly, bu

Passage 2  Man has always wanted to fly. Some of the greatest men in history had thought about the problem. One of them, for example, was the great Italian artist, Leonardo Da Vinci. In the sixteenth

营销科学学报. 第8卷第3辑(总第29辑) 2012年9月. Vol.8, No.3, September 2012.pdf

本书收录了《消费者如何应对选择困难——选择困难的不同归因方式对折中效应的影响》、《企业微博价值维度及其对品牌忠诚的影响机制研究》、《群体性复合需求情景下的顾客创新体验与多样化寻求》等文章,一定程度上反映了中国市场营销学科理论研究和应用研究的最新进展。