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公共关系学 | Public relations2版.pdf

本书介绍了什么是公共关系、为什么要做公共关系、由谁来做公共关系以及怎样做公共关系等知识;阐释了公关的原理、历史发展、机构与人员,以及公关“四步工作法”、传播、公关活动模式、公关礼仪等内容。

Passage 1  Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to sprea

Passage 1  Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to

Passage 2Questions 6 to 10 are based on the following passage.  A handwritten note from Albert Einstein sold for more than $1.5 million at an auction(拍卖会). He gave the note to a hotel porter in Japan in 1922. Einstein was not carrying money when the porte

Passage 2Questions 6 to 10 are based on the following passage.  A handwritten note from Albert Einstein sold for more than $1.5 million at an auction(拍卖会). He gave the note to a hotel porter in Japan

畅通、高效、安全、绿色 : 中国城市公共交通可持续发展重大问题解析 : main issues of sustainable urban public transport in China.pdf

本书重点剖析了中国城市公共交通可持续发展的重大意义、重要进展和主要问题,提出了贯彻落实中央公共交通优先发展战略的总体思路、重点任务和保障措施,提高公共交通的吸引力,使民众愿意乘公交、更多乘公交。

公务创新 : 城市公共事务理论创新与实践 | Innovation in public affairs : theory and practic innovation on urban public affairs2版.pdf

本书以“科学、和谐、创新”为宗旨,以构建“政府监督协调、企业规范运作、市民广泛参与”的城市管理新模式为主线,总结了“公务创新实验室”、“东城模式”、“石景山模式”及城市管理应用创新园等案例,论述了城市管理服务新理念、新经验、新手段和新模式。