消费心理
消费心理学（第二版）.pdf
本书根据当代消费者心理与行为研究的主要内容和最新发展趋势，以消费者购买什么、为什么购买、什么时候购买、在哪里购买、购买以后怎么用、用了以后怎么处理等为主线，分析消费者获得消费信息、产生消费需要与动机、进行购买决策、享受消费价值、获得消费体验的过程，介绍消费群体的心理特点，分析商品
你为什么花钱？——消费心理新洞察.pdf
本书讲述了国内外消费市场上热点的营销现象和有趣的消费行为，并结合心理学、社会学和营销学等相关学术领域的最新研究成果对这些现象的特点和成因加以科学解释，从中提炼出有实践指导价值的营销启示。本书既有对当下热门营销现象的阐述，也有对相关学术领域的科研成果的综述和分析，兼顾科学性和可读性
Practice 3 The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears that the common business policy of maintaining stable p
Practice 3 The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears
