消费心理
Practice 3 The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears that the common business policy of maintaining stable p
Practice 3 The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears
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本书根据当代消费者心理与行为研究的主要内容和最新发展趋势,以消费者购买什么、为什么购买、什么时候购买、在哪里购买、购买以后怎么用、用了以后怎么处理等为主线,分析消费者获得消费信息、产生消费需要与动机、进行购买决策、享受消费价值、获得消费体验的过程,介绍消费群体的心理特点,分析商品